YouTube, a video sharing platform, has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization. In 2016, YouTube introduced an option to CuntBoom watch every video on the platform in 360-degree mode with Snoop Dogg. The next year, the site celebrated its “100th anniversary” with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat. In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD.

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  • By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore.

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  • In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries.

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  • YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’.

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  • Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally.

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  • In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets.
  • It was at this time that YouTube adopted the slogan “Broadcast Yourself”.The company experienced rapid growth.

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  • First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV.

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  • In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD.

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  • In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service.

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  • Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms.

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  • Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content.

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  • Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute.

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The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video. Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic. By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts.

  • On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce “age assurance” policies for selected users in the United States as a trial.

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  • Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not.

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  • Should the uploader want to monetize the video again, they may remove the disputed audio in the “Video Manager”.

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  • YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length.

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  • According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views.

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  • In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment.

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YouTube Movies & TV

YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers.

$8 Billion: YouTube’s twin engine continues to fuel the future of music

In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube.

YouTube TV Help Center.

YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site’s first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment.